The Inbound Newsletter #1
Today we are featuring content about Lead Generation (consulting services), the ladder of wealth creation, Effective communication to pitch your ideas or get Executive’s Buy-In, and more.
🙏 Thanks Tom Critchlow, Nathan Barry, Lucas Lopatin, Nick Lafferty, Casey Winters and others.
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Blogs / Articles - The Inbound Newsletter (TIN)
⚙️ Strange Attraction, the butterfly effect and Lead Generation - Lead Generation for independent consulting in any niche - Tom Critchlow talks about the importance of Networking in the long term.
Key takeaways:
Focus on the network rather than networking (don’t just expand it, interact with it).
Listen to how people make intros for key ways to describe your work. Communicate regularly and explain the work.
Embrace the oral platforms.
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⚙️ The ladders of wealth creation by Nathan Barry - A ladder in which, virtually, we are all in. At the bottom left, employees. At the top right, Amazon. Lots of steps, experiences and growth.
This is something you’ve probably heard about, but it’s a very good time to re-read it. In case you didn’t, ENJOY this life changer article.
Key takeaways:
There are four main ladders.
Give your time for money (Salary)
Your own business service
Productized services (eg. SaaS or Podcast production)
Selling products (eg. Retail, Ecommerce)
Use your experience and try to get quickly to the next step. Sometimes some steps or some ladders are a little slower. Don’t worry about it, it’s common.
Do NOT skip steps nor ladders. You can do it, but you’ll have to learn those steps anyway, so do it in order.
Learn the basics, this will also happen to you: Moving between ladders often means a decrease in income.
Each step is easier with an audience. Start building yours, someday it will pay off.
Also, here you have it in another form (a tweet’s thread) from the very first source, Nathan Barry himself.
https://twitter.com/nathanbarry/status/1505550476837732353
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⚙️ MEMOs > Fancy presentations. Got it? - MEMO (on how to build a Startup) (in Spanish) and How to write a good MEMO in the Amazon-way - Two articles and almost the same idea. Write everything as a MEMO in order to focus on data, not styles. Not in a literal way (that wouldn’t be a problem) but in a
Key takeaways:
A MEMO has no noise. If the main idea is a good one, it will succeed.
Write short, direct forms of text. Identify what you have to communicate and do it right away.
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⚙️ How To Get Executive Buy-in for SEO in big Enterprises - Nick Lafferty (Modernize, Mailgun by Sinch, Loom, Magical) taught us the main things that you need to have in mind while trying to get C-level Buy-in while working at big companies.
TL;DR: You have to communicate how much value you are going to add to the company.
Key takeaways:
Prepare the ground by pitching different people and communicating the idea. It is important to understand how others are getting the information.
Make projections, but also keep them realistic.
Communicate a lot. Be direct, report in a clear, proper way.
Get results 😂
Quick bonus for you all:
How to execute after making the pitch
Final tips, tactics, and recommendations
How to deal with push back, unrealistic time expectations
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⚙️ Making money takes practice, like playing the piano - They are exactly the same, right? 😂. Jason Fried (Basecamp founder, co-author of REWORK) tells this.
Making money depends on many things, but it has a lot to do with practice.
Key takeaways:
It’s about starting soon. It’s about being good at selling. It’s about having the ability to read the market.
It’s some of the keys of bootstrapping. It is one of his suggestions to entrepreneurs. It’s better than accepting money from others.
Start practicing with this: Raise your prices, sell more, test new things. Be more profitable.
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Social - The Inbound Newsletter (TIN)
💻 Combo-tweet on high level presentations & feedback that you want to receive
The more details you add, the less feedback you are going to receive. Use this in your favour. You want to communicate something and you don’t want others to modify your idea? Add lots of details 😊
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It is not blurry because of the resolution. It is blurry because Elijah did it like that. He wants to show an idea, not a final design.
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💻 If you are building a team, avoid performative interviewing - Lenny from Lennys Podcast and Casey Winters (Reforge, Eventbrite, WhatNot) shared this:
Avoid those type of questions that will receive answers by the script. Dig a little deeper, create a simple, feasible scenario and pay attention to what they come up with.
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💻 A content marketing trends report with Clearscope - There are a few very interesting insights that Ross Hudgens and Clearscope shared with us.
Key takeaways:
Businesses that incorporate link building into their strategy report a 45% higher success rate than those that don't.
The average content design investment is 1-10%
Those who spend less than $15,000 monthly on their content strategy are 74% more likely to see lower performance versus those who spend $25,000+.
Pretty obvious, right? ¯\_(ツ)_/¯
29.3% report no outsourcing of content creation.
The biggest stated content challenge? Production volume.
My take? It should be content quality.
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So that would be all for today. See you soon and thanks for reading. I’ll leave you with a quick NPS pool. Because what is not measured, cannot be improved.